[ styling ]
[ presenting ]
[ writing ]
#FASHION EVENTS #CAMPAIGNS #PUBLIC EYE STYLE #PERSONAL STYLE #BODY SHAPE ANALYSIS
#PRESS ARTICLES #CONTENT #ADVICE
#TV #FASHION EVENTS #BEHIND-THE-SCENES #COMPÈRE #VOICEOVER #WORKSHOPS
# CAMPAIGNS
JP styles the seasonal campaigns for Cabot Circus, Bristol, St. David’s, Cardiff, Centre:MK, Milton Keynes & Trinity Leeds, Leeds. They are shot bi-annually and capture the mood of the season by providing a visual overview of the upcoming trends and give the malls a ‘fashion destination’ feel. These images can seen around the centres, in the press, speeding by on local busses and also in the #work section of this website.

He also styles advertising campaigns, the most recent being for the Seddiqi Family watch brand ‘1915’ located in Dubai. To view the images without a plane fare, just head to the #work section.
# PUBLIC-EYE STYLE
JP has worked with the specific needs of many different artists ranging from emerging bands to ready their look for public scrutiny, to existing artists to keep them at the top of their fashion game. Image and music go hand in hand; fashion identity should always reflect the artist, their music and of course give them the iconic status that we all aspire to. This is his blueprint, and he's sticking to it.
# PERSONAL STYLE
In addition to his clients in-front of the camera, JP also offers private appointments. Be it to kick-start a flagging wardrobe, shop for a jaw-dropping outfit or find a holiday capsule collection that any A-Lister would be jealous of. Basically, he’s the expert but the client is the boss. So through a consultation they’ll decide, together, what needs the most fashion attention before their day of personally structured shopping. For more info, just head to the #contact section to get in touch.
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# BEHIND-THE-SCENES
Any ‘behind-the-scenes’ footage around the campaigns that JP styles also features him as presenter. They are launched via websites/social media platforms and go hand in hand with the campaigns themselves to herald the new season.
# BODY SHAPE ANALYSIS
To avoid any comparisons to fruits or inanimate objects, JP has designed ‘Complimentary Therapy’, which is a new and empowering way for ladies to think about their body shape. All the know-how is in the #ethos section on the website. Just remember to be kind to yourself though, we don’t want any fashion casualties.
# FASHION EVENTS
JP presents most of the fashion events that he styles. He bridges the gap between show and shopper. He keeps the tone light and aspirational, like a fashion best friend showing the audience how to be high street magpies. The aim is to enjoy retail therapy, rather than suffer a fitting room breakdown.
# COMPÈRE
Though his roots lay in fashion, JP is also called upon to compère events away from the catwalk too. He uses a similar presenting approach and aims to bring personality to his style at all counts. From awards evenings to corporate parties it’s the same person just a different hat.
# VOICEOVER
Throughout the fashion events JP also voices the shows, introducing retailers & trends and offering fashion advice. If there’s filmed content around the campaigns that he styles, his voice is also used. For both, he writes his material.
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Along with his presenting side of life, he is currently a live announcer on Channel 5, both writing and voicing his content. He’d like to believe that although the viewers at home can’t see the quiff, the style comes across in the vocals.
# WORKSHOPS
JP runs group workshops, called ‘Fashion Powerful’, focussed around his ethos, ‘Never Underestimate The Power Of An Outfit’. They give an insight into our relationship with our body, how we view our shape and how best to dress it. The group is given simple homework to bring along and receives exercises on the day to make sure that they own their body shape 100%, mentally and physically. Together they examine the notion of being a product in their own lives and how best to make the impression that they strive for in their mind’s eye - all by dressing the part. It’s really very simple, we already have the power to be the person we want to be. Fact.

Continue the discussion in the #ethos section.
# PRESS ARTICLES
Around most of the events/campaigns that he styles, JP is approached to write press pieces. They advertise the events and outline the latest trends used in the shows. Their purpose is to give a digestible over-view of the upcoming season and act as a one-stop shop for fashion armour tips. Head over to the #Press section to peruse.
# CONTENT
When presenting a fashion show, hosting an event or voicing for T.V, JP writes his own material/content. He loves an empty page and the possibility that it can bring if you engage your brain and your passion at the same time. On days when this does not happen, he is also very grateful for the backspace button.
# ADVICE
JP writes seasonal advice articles in certain publications to make sure that readers are briefed on the highs and lows soon to be available to ardent shoppers nationwide - like a trend tour guide, but without the hat. Pop to the #Press section for the latest.
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# FASHION EVENTS
EffortMade’s stylist and founder JP, styles fashion events up and down the UK. Anything from pop-up fashion flash mobs to full cast catwalk shows, but always with the same vision in mind - to provide snap shots of translatable style inspiration.​​​

​CLIENTS / Canary Wharf London, St. David’s Cardiff, Cabot Circus Bristol, Buchanan Quarter Glasgow, White Rose Leeds, The Bridges Sunderland & Centre:MK, Milton Keynes.
# TV
JP launched with the television channel London Live in 2014 as their fashion expert. He created his own twice weekly 'fashion forecast' to give London a fighting chance in the style stakes whatever the weather.
For Fashion High-Fives® the whole way just head to #EffortMadeTV.
