This video was made during a fashion tour that I styled and presented. I would sum up my brief as, ‘translating the clothes from hanger to life’. In other words, how to create outfits that make us feel fashion powerful, whether the budget is miniscule or requires a call to your bank manager. Just put the thought time in, make the effort and dress your way up the life ladder, who knows what could be at the top?
NEVER UNDERESTIMATE THE POWER OF AN OUTFIT.
If I had one sentence to sum up everything I believe in, it’s that. Then I would leave my laptop and pop the kettle on. However, I won’t be leaving my desk that quickly because this section is a place where I can tell you exactly what makes my work tick (so if you did fancy that cuppa, make it now and bring it back here, I’ll hang on).
It’s no coincidence that this little corner of the internet is called EffortMade, because that is the crux of the matter. Our image precedes us whenever we enter a new situation. Before we even open our mouths, eager eyes hungrily take in every last bit of us. It would be naive of us to ignore this fact, however daunting it may seem. Instead, we must make it work to our advantage. When I’m styling a new artist for example, I digest their music style, research their target audience and then combine that with their natural product and my trend knowledge to build the look. Likewise, when styling a private client for a job interview, I research the role and the company then appropriately dress that person into the job (a good CV and previous experience in the chosen field may, of course, be of assistance here). In the most basic sense, we are products and we can choose how the World perceives us. We have the power. Nice feeling isn’t it?
Another area in the fashion World that is talked about, oh so often, is body shaping. After years of hearing women being referred to as fruit varieties and other inanimate objects, I decided to take matters into my own hands. I designed a body identity system to empower the lady reader and make her feel excited about the next stage of her fashion evolution. ‘Complimentary Therapy’, is made up of five characteristic body shapes; ‘exquisite’, ‘divine’, ‘sublime’, ‘gorgeous’ and ‘alluring’. Once her shape has been identified, there is advice to make sure that she is flattering her body even more than a Barry White floor filler (with the volume on full).
Lady x’s body follows the shape of a letter x. She has a traditionally curvy figure and it’s proportionally, perfectly balanced. Insert wolf-whistle here. She nips in at the waist and has great boobs and a lovely bum. Any weight increase tends to be in those areas and also her thighs.
Lady v’s body follows the shape of a letter v. Her shoulder and boob department form the broadest section of her body, narrowing down to slim hips and legs. She has the pins of a Goddess and the stature of a Glamourzonian. Any weight increase is usually around her characteristic areas but could nudge her towards gorgeous Lady ‘o’ slightly.
Lady b’s body follows the shape of a letter b. She’s fairly trim up top but curves out towards her thighs and bum. What a waistline, not to mention lovely shoulders and perky boobs, she’s practically a pin up. Any weight increase probably sits on your thighs, leaving your perfect waist feature intact.
Lady o’s body follows the shape of a letter o. Her curves are focussed mainly around her boobs and tummy area. She has a great neckline and a fantastic pair of legs that could stop a black cab at half a mile. Any weight increase tends to be on the tummy.
Lady l’s body follows the shape of a letter l. She has a slim, gamine figure. She has narrow hips, tends not to be too curvy and looks like she has just stepped off the nearest catwalk. Any weight increase tends to be an extra layer rather than area focussed.
So, there we have it, EffortMade Ethos in a nutshell. It’s all in the planning folks; think ahead, look sharp and know that you’re worth every compliment. Bingo.
[ the stylist ]
I haven’t forgotten you, oh no. It’s just that we’re a bit different; I decided not to go down the body-shaping route but instead to create some exercises that give us all a better understanding of our relationship with our bodies. So clear the diary, download the document and lock the door (beer optional).