This video was made during a fashion tour that I styled and presented. I would sum up my brief as, ‘translating the clothes from hanger to life’. In other words, how to create outfits that make us feel fashion powerful, whether the budget is miniscule or requires a call to your bank manager. Just put the thought time in, make the effort and dress your way up the life ladder, who knows what could be at the top?
NEVER UNDERESTIMATE THE POWER OF AN OUTFIT.
If I had one sentence to sum up everything I believe in, it’s that. Then I would leave my laptop and pop the kettle on. However, I won’t be leaving my desk that quickly because this section is a place where I can tell you exactly what makes my work tick (so if you did fancy that cuppa, make it now and bring it back here, I’ll hang on).
It’s no coincidence that this little corner of the internet is called EffortMade, because that is the crux of the matter. Our image precedes us whenever we enter a new situation. Before we even open our mouths, eager eyes hungrily take in every last bit of us. It would be naive of us to ignore this fact, however daunting it may seem. Instead, we must make it work to our advantage. When I’m styling a new artist for example, I digest their music style, research their target audience and then combine that with their natural product and my trend knowledge to build the look. Likewise, when styling a private client for a job interview, I research the role and the company then appropriately dress that person into the job (a good CV and previous experience in the chosen field may, of course, be of assistance here). In the most basic sense, we are products and we can choose how the World perceives us. We have the power. Nice feeling isn’t it?
[ the stylist ]